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Found: 22  Titles

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Author
Zeithaml, Valarie A.
Published
Boston : McGraw-Hill, c2003.
Call Number
658.8 Z48S 2003
Location
Songkhla

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The growth of global business / edited by Howard Cox, Jeremy Clegg and Grazia Ietto-Gillies.
Published
London : Routledge, 1993.
Call Number
338.88 G884 1993
Location
Songkhla

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Labour market segmentation in Malaysian services / Khong How Ling with Jomo K.S.
Author
Khong, How Ling.
Published
Singapore : NUS Press, c2010.
Call Number
331.1291 K45L 2010
Location
Songkhla

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Supervision and leadership in tourism and hospitality / Lynn Van Der Wagen and Christine Davies.
Author
Van der Wagen, Lynn.
Published
Melbourne : Hospitality Press, 1998.
Call Number
338.4791068 V217S 1998
Location
Songkhla

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The Adapter : how the travel, tourism and hospitality industry is adapting and innovating to connect the World! / Sean Worker and Glenn Haussman.
Author
Worker, Sean.
Published
Columbus, Ohio : Gatekeeper Press, 2021.
Call Number
910.68 W926A 2021
Location
Songkhla

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Tourism marketing : in the age of the consumer / Alastair M. Morrison.
Author
Morrison, Alastair M.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
910.68 M878T 2022
Location
Songkhla

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Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson.
Author
Bell, Chip R.
Published
Hoboken, N.J. : John Wiley & Sons, c2009.
Call Number
658.812 B433T 2009
Location
Songkhla

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